As a journalist I’m often despairing at the state of newspapers and traditional media as more jobs go, sales are down and writing jobs go to a big pool of freelancers for less money.
So I was intrigued to find this blog post about ways newspapers and other media can survive in the new digital, internet age when revenues from advertising will never be the same and the media is competing for viewers’ attention with so many sources.
I hope for the sake of my future career and the importance of news and media generally that we survive and prosper.
Steve Buttry has been in the newspaper game for 30 years and is the Director of Community Engagement & Social Media for Digital First Media and Journal Register Co. Read the full blog post from Steve Buttry by following the link below. It makes for interesting reading and fleshes out his ideas mentioned below. His blog is at stevebuttry.wordpress.com.
Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies):
Develop the must-have driving app for your community.
Direct content sales.